Some writers find a lane and stay in it.
That was never going to work here.
William Lower spent decades in advertising as an executive creative director and strategist, working in Toronto and New York with industry figures including Mary Wells Lawrence and James Patterson. His work earned recognition at Cannes, The One Show, the Clios, and the Addies. Patterson called him the best writer he’d had — for however short a time.
What advertising taught him was this: everything meaningful starts with a concept. Not a format, not a genre, not a category.
A concept.
That principle followed him out of advertising and into writing. His books don’t fit neatly into a single shelf. Historical satirical fiction set in 15th century Florence sits alongside nonfiction conversations with AI about ethics and the future. What connects them isn’t genre — it’s the question underneath: what happens when new tools change how humans think and create?
That principle followed him out of advertising and into writing. His books don’t fit neatly into a single shelf. Historical satirical fiction set in 15th century Florence sits alongside nonfiction conversations with AI about ethics and the future. What connects them isn’t genre — it’s the question underneath: what happens when new tools change how humans think and create?
